Integration Across All Channels
A Direct Response Marketing Company focused on the needs, wants, and desires of Direct Response Marketers. Interactive Marketing Solutions, Inc. offers a broad array of interactive e-commerce products and services as well as list brokerage and list management solutions to a wide range of clients worldwide. Our marketing plans always resemble an ecosystem where each facet of the plan plays a role in the overall success of the business. Integration across all channels will lead to greater success and revenues.
Since the company's inception in 2000, our commitment to our clients and partners has remained unparalleled. We strive to help our clients achieve powerful results by bringing them closer to their customers. Providing the most innovative, accurate and time-sensitive solutions available, we become an outsourced extension of our clients organizations. As the global marketplace changes dynamically, we continue to respond to the ever changing needs of our clients. In a world of clock-punchers, we stay until the job is done!
CEO / Co-Founder
Joe has served as CEO of Interactive Marketing Solutions, Inc. since its inception in 2000 and has worked in direct response marketing since 1997. In his role as CEO, Joe runs the day to day operations with a focus on the growth, vision and direction of the company. He possesses a BS in Accounting and Marketing from Binghamton University. Joe's work ethic and determination in the office are personified by his passion for triathlon and the commitment it requires as demonstrated by his 4 Iron-Man Triathlon finishes
President / Co-Founder
Luis always knew from a young age that his best asset was his creativity. He studied Marketing Business Management at Dominican College in New York and landed his first position at JAMI Marketing Services in 1993. During the following year, Luis progressed to become a full-time Senior Account Executive, managing direct mail campaigns in the Offline and Co-op marketing sectors.
In 1996, Luis left JAMI Marketing Services to set up his own company - Crystal Direct Marketing Services. Crystal's core focus was monetizing existing consumer databases as well as procure mailing lists, for companies targeting consumer and businesses within the US and abroad. Also, Luis successfully developed and implemented telemarketing campaigns for Call Centers around the globe with sales in excess of $50 million a year.
In 2000, he re-branded his company to Interactive Marketing Solutions that expanded to meet the growing need for Internet and online services. Interactive Marketing organically established itself as a comprehensive solutions provider for blue-chip retailers who were moving into the world of e-commerce. Luis managed the compilation of online databases for his corporate clients as well as the development of numerous online and offline direct marketing, telemarketing and overall brand marketing campaigns for more than 150 different companies. It is because of all of this that IMS now offers a complete set of turnkey brand marketing solutions for the corporate client with the ever increasing need to tap into the American and International consumer sector
Mr. Goodman began his professional career in the computer-consulting field. After graduating from Syracuse University with degrees in Finance and Management Information Systems, Mr. Goodman has worked in the system development field for companies ranging from small to mid-sized in terms of volume. Mr. Goodman left this field to pursue a Master of Business Administration with a specialization in asset management from New York University. While studying for this degree, Mr. Goodman worked in the Bahamas for an international money management firm handling asset strategies for international companies. Mr. Goodman joined Interactive Marketing Solutions after this venture and is in charge of developing products and providing consulting for all of Interactive Marketing Solutions' clientele.
Lou is a magna-cum-laude graduate of Rutgers University, for over 17 years an audit partner in the prestigious, NYC based, CPA firm of Leon M Reimer & Co., and, more recently, the CFO for a Westchester based, and industry leading, designer and manufacturer of point-of-purchase advertising displays with operations in the US, as well as in the United Kingdom, France, Spain and Hong Kong. Lou has been married to his wife of 35 years, and is the father of four wonderful children.
Director of List Management
David's career began in 1999 as an assistant account executive in the brokerage department at Conrad Direct. Within his first three months, David became an account service manager and was on his way to become account executive in just one short year. David worked on accounts like Phillips Publishing, Aloes International, and News Max Magazine. In 2000, he left the industry and pursued a career in finance.
At Morgan Stanley, David led his sales team for four consecutive years. During this time, he attended Dominican College in Blauvelt, NY and in 2004 graduated with a major in Marketing Management. His passion for marketing and sales brought him back to the industry in June of 2005 when he accepted a position as List Manager with Interactive Marketing Solutions. David's prior industry experience and sales background made him the perfect fit for the department. David is currently the Director of List Management and is in charge of overseeing the day to day operations of the List Management department.
Ron received a bachelor's degree in Business Management from the State University of New York at Binghamton in 1996. Ron got started in the Information Technology field back in 2001, where he worked as a support technician for Citigroup Asset Management. After 4 years at Citigroup, Ron accepted a position at Interactive Marketing Solutions as both the Information Technology Manager and database programmer.
Chris Marinucci has been an employee at IMS for 7 years. He was a technical analyst with IMS's Media division before moving into the Information Technology Department. In his current role, he provides technical support for the office as well as database management and programming.
Lead Web Developer
Erik graduated from SUNY Orange in 2005, with an Associates degree in Applied Science and E-Business. After doing freelance web design and development for two years, he joined Interactive Marketing Solutions as a Web Developer for the Media Department
Eleni serves as General Counsel of Interactive Marketing Solutions, Inc. Prior to joining Interactive, Eleni spent 7 years practicing with Skadden, Arps, Slate, Meagher & Flom LLP in New York City. Eleni is originally from Australia and started her career at United Nations Headquarters in the Executive Office of the Secretary General. Eleni gradated with high honors from Melbourne University Law School, the oldest and most prestigious law school in Australia. She holds a Bachelor of Arts from Melbourne University, majoring in Political Science and Languages, and earned the highest possible grade in all subjects in her major over two consecutive years. Eleni also has a Masters in International Business Law from Fordham Law School where she graduated magna cum laude and served on the Board of Editors of the Fordham International Law Journal. She has studied French, Japanese, Spanish, Egyptian Arabic, and Greek and spent many years living abroad. Eleni is an accomplished triathlete and recently celebrated becoming a first time mother.