How much money will my list make?
It will depend on how many names are available in your database. It will also depend on how many new names are generated on a weekly/monthly basis. Hotline names are more valuable than an older database. Therefore, if you are constantly generating new data, your list is more valuable.
How many times can you rent my list?
As many times is possible within reason. Since the mail is a very non-intrusive method of marketing, lists do not get over marketed this way. Typically a good list will rent at least 10 times monthly.
Do I control who rents my list?
Yes. You decide who can and who cannot use your data. Typically competitive offers are not cleared for usage so your list is not deteriorated by your competition.
Who will handle my data?
You can handle your own data and deliver it directly to the mailers we bring to you or you can use Interactive Marketing as your one stop data processing center.
How many times can a company use my list?
List rentals are for one time usage only. If a company wishes to re-use a list previously rented, they must pay re-use charges to the list owner. Furthermore, Interactive Marketing will use seed names to monitor usage on your list. This will ensure that only the authorized one time usage that was agreed upon at the time of rental is the only activity that occurs on your file.
What is the first step?
Speak to one of the Interactive Marketing management team members today. They will evaluate your list and provide you with a comprehensive marketing strategy for your list as well as what to expect in terms of revenue from your file.